Browsing by Author "Macalik, Joanna"
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External employer branding of sustainable organizations
Macalik, Joanna; Sulich, Adam (International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)Purpose – the purpose of the article is to examine whether and to what extent selected Polish companies implement so-called “green employer branding” in communication with their external stakeholders. Research methodology ...
