Browsing by Source "E&M Ekonomie a management=E&M Economics and management"
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Effect of integration of green constructs and traditional constructs of brand on green purchase intention of customers
(E&M Ekonomie a management=E&M Economics and management, 2017)The urgent concerns for environmental issues and growing demand for green products have made companies pay much more attention to green marketing. Although, many companies invest in green marketing, but not all of them ... -
Evaluation of knowledge synergy components
(E&M Ekonomie a management=E&M Economics and management, 2018)There is no doubt that knowledge is a key asset of any organisation, enabling it to get a competitive advantage, implement innovation, deal with difficulties and improve its management processes. Requirements on employees´ ... -
Financial literacy of students in chosen universities – research platform for regulatory processes of educational system in Slovakia
(E&M Ekonomie a management=E&M Economics and management, 2018)The main goal of this paper is to compare the level of financial literacy among the selected faculties of economics in Slovakia and to elaborate a comparison of financial literacy level at both input and ...