https://etalpykla.vilniustech.lt/handle/123456789/155431 2026-04-04T16:56:31Z 2026-04-04T16:56:31Z Stepaniuk, Krzysztof https://etalpykla.vilniustech.lt/handle/123456789/156164 2024-12-18T12:03:07Z 2017-01-01T00:00:00Z

Blog content management in shaping pro recreational attitudes Stepaniuk, Krzysztof The main aim of this article was to research the impact of the content of recreational blogs on the change of attitude and behaviours of their recipients, as well as creating the basis to manage the content of blogs directed to achieve particular results. The study was conducted with the use of quantitative and qualitative content analysis. The contents of 691 comments left by 4 main types of commentators were analysed. The evaluation of individual entries was performed using the assumptions of the modified AIDA model of consumer behaviour. The possibility of a positive causal link between the presented content and the appearance of the signs of its impact on the behaviour of individuals tracking the posts has been proven to a minor extent only. Merely 0.5% of commentators and individuals were not engaged in running declared changing their way of life to a pro recreational and sports-related one. Conducting analyses directly on the large, narrative story-telling content with the use of a consumer behaviour model is a novelty of this paper and rarely appears in the scientific literature. The theoretical significance of the work is connected with the development of the theory of marketing management in the context of social networks content management.

2017-01-01T00:00:00Z Rutkauskas, Aleksandras Vytautas Kvietkauskienė, Alina Danilevičienė, Irena https://etalpykla.vilniustech.lt/handle/123456789/156163 2024-12-18T11:04:43Z 2015-01-01T00:00:00Z

Measurement and management of development sustainability Rutkauskas, Aleksandras Vytautas; Kvietkauskienė, Alina; Danilevičienė, Irena The basis of scientific knowledge is the sustainability of system condition or development, which were formed by discussing the basic possibilities of smart interaction between universe and human with nature, massively have spread trying to reveal the necessity for compatibility of nature laws and development needs of civilization. The article examines the identification and quantitative measurement opportunities for sustainability development of the country, as a complex system, in order to reveal the influence of the development sustainability to the efficiency of development. The pragmatic structurization of this problem and the reveal of possibilities of practical solution is the main objective of this article. The results of research on development principles of intelligent investment strategy will be submitted in order to show the smart regeneration of country’s domestic resources and the rational use of integrated relations, fostering opportunities of country’s territorial, political and economic independence in order to satisfy expectations of population and needs of the civilized development. Practical analysis for assessment of sustainability development and management possibilities will be illustrated by the example of Lithuania, as a member of European Union.

2015-01-01T00:00:00Z Snellman, Lilian https://etalpykla.vilniustech.lt/handle/123456789/156162 2024-12-18T11:02:35Z 2016-01-01T00:00:00Z

Social entrepreneurship: making change in the world? Snellman, Lilian

2016-01-01T00:00:00Z Gaižauskienė, Laura Tunčikienė, Živilė https://etalpykla.vilniustech.lt/handle/123456789/156161 2024-12-18T12:00:30Z 2016-01-01T00:00:00Z

The concept and role of knowledge worker and workplace fit in learning organisation Gaižauskienė, Laura; Tunčikienė, Živilė The theoretical research was conducted in order to identify the phenomena of 'fit', to see its roots and development as well as theoretical progress in the main scientific areas and identify its position in management scientific field. Two elements of the fit model are highlighted: knowledge workers and workplaces in a broad sense. The match and cohesion of knowledge workers and workplaces allow achieving the synergetic effect on different organisational levels. Increasement of motivation, job satisfaction and steering of stress, as well as their own and organisation's future will influence the sustainability of organisation performance and environment which is complex and dynamic. The findings and insights will help to create a model which would show how the fit manifests on different levels and how the organisation could achieve competitive potential. Also giving the preconditions under which the management of fit would become a manageable parameter.

2016-01-01T00:00:00Z