Creating and sharing public humour across traditional and new media

Abstract

This paper gives a theoretical introduction to the pragmatic research on the communication of public humour in traditional and new media, notably on social media. It discusses some of the central problems relevant to humour research and media communication. It describes, among other things, how the technological affordances of traditional and new media affect the underlying participation frameworks and how audience involvement affects humour as an interactional process, in both unscripted and scripted (sometimes also fictional) mediatised discourses. This introductory article to the special issue on the creation and sharing of humour across the media also calls attention to the need for multimodal analysis of media humour, which ranges from memes to broadcasts and films, as well as to the processes of decontextualisation and recontextualisation, which are germane to the production and reception of humour in various traditional and new media contexts.