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    • Concept features of mass customization 

      Skačkauskienė, Ilona; Navickas, Valentinas; Davidavičius, Sigitas (Vyznam ludskeho potencialu v regionalnom rozvoji: zbornik prispevkov z medzinarodnej vedeckej konferencie konanej v Podhajskej v dnoch 16.-17.10. 2014, 2014)
      The paper deals with concept of mass customization, its definition and the possibilities of application of the concept for services. Mass customization emerged as main strategy in many organization and its importance is ...