Browsing by Institution "Bahria University"
Dabar rodomi įrašai 1-2 iš 2
-
Factors effecting omnichannel customer experience: evidence from fashion retail
(Information: Knowledge Management, Digital Trust, and Corporate Social Responsibility in the Era of Social Media, 2022)This research work is designed to investigate the changing dynamics of the retail landscape driven through omnichannel retailing and attempts to see its effects on the Omni channel’s customer experience. The role of ... -
Optimizing customer repurchase intention through cognitive and affective experience: An insight of food delivery applications
(Sustainability, 2022)Mobile food order applications have become a phenomenal disruption in the food delivery industry. Customers demand better and more consistent experiences when making most purchases, including in food choices. Food delivery ...