Browsing by Publisher "IBAC&ATISR"

Now showing items 1-2 of 2

    • Analyzing cause-and-effect relationships among key determinants of bank customer loyalty using fuzzy cognitive maps 

      Ferreira, Fernando A.F; Ferreira, João J.M; Fernandes, Cristina I.M.A.S; Meidutė-Kavaliauskienė, Ieva; Jalali, Marjan S (Proceedings of the International Conference on Business and Information (BAI 2015), Macau, China, July 7-9, 2015 [CD-ROM] / International Business Academics Consortium, Academy of Taiwan Information Systems Research, 2015)
      As a means of gradually increasing complementary margins and reducing the lack of liquidity caused by the most recent economic crisis, bank customer loyalty has been a fast growing concern for banking institutions. However, ...

    • Perceived key determinants of payment instrument usage: a fuzzy cognitive mapping-based approach 

      Santos, Fabiana R.R.L; Ferreira, Fernando A.F; Zavadskas, Edmundas Kazimieras; Meidutė-Kavaliauskienė, Ieva (Proceedings of the International Conference on Business and Information (BAI 2016), Nagoya, Japan July 03-05, 2016 / International Business Academics Consortium, Japan Society for Production Management, Nagoya Institute of Technology, Japan, National Taipei University, Taiwan, 2016)
      The recent economic climate has had direct repercussions on people’s daily lives. This has occurred not only in how they use payment instruments, but is also evinced in new concerns adjacent to technological advances, ...