Browsing by Publisher "Imperial College Press"

Now showing items 1-8 of 8

    • Brand origin: theoretical framework and empirical evidence 

      Chlivickas, Eugenijus; Smaliukienė, Rasa (Marketing and Management Sciences : International Conference on Marketing and Management Sciences 2008 (ICMMS 2008). 23-25 May 2008, Athens, Greece, 2008)
      The influence of product's brand origin on product evolution mainly has been studied from a country-of-origin perspective whit little consideration for cross-national regions as a place of origin. Article develops broader ...

    • From two-dimensional profit-risk to three-dimensional profit-reliability-risk in financial markets 

      Rutkauskas, Aleksandras Vytautas (Marketing and Management Sciences : International Conference on Marketing and Management Sciences 2008 (ICMMS 2008). 23-25 May 2008, Athens, Greece, 2008)
      It is often not enough to know only profitability and risk parameters of the portfolio possibilities. An adequate portfolio, retaining profitability and risk commensuration possibilities reveals also profitability and ...

    • Integrated asset and liability portfolio management as base for development sustainability quantitative description 

      Ginevičius, Romualdas; Stankevičienė, Jelena (Marketing and Management Sciences : International Conference on Marketing and Management Sciences 2008 (ICMMS 2008). 23-25 May 2008, Athens, Greece, 2008)
      The aim of this paper is to present integrated assets and liabilities portfolio selection and management technique, which combines multiple criteria such as portfolio efficiency possibilities, risk of feasible value, ...

    • Network-based international economy in the European Union: innovation potential and the new challenges for management and marketing 

      Melnikas, Borisas (Marketing and Management Sciences : International Conference on Marketing and Management Sciences 2008 (ICMMS 2008). 23-25 May 2008, Athens, Greece, 2008)
      Activation of innovations is considered to be a significant problem associated with social and economic development and the advance of science and technology in the European Union. To activate the innovations in the European ...

    • Quantitative assessment of portfolio of activities in terms of sustainable development 

      Miečinskienė, Algita; Stasytytė, Viktorija (Marketing and Management Sciences : International Conference on Marketing and Management Sciences 2008 (ICMMS 2008). 23-25 May 2008, Athens, Greece, 2008)
      The article develops a valuation concept of portfolio of activities in terms of sustainable development. It is assumed that sustainable development of corporation's portfolio of activities (divisions) is a maximal growth ...

    • Symposium on management and marketing 

      Rutkauskas, Aleksandras Vytautas (Marketing and Management Sciences : International Conference on Marketing and Management Sciences 2008 (ICMMS 2008). 23-25 May 2008, Athens, Greece, 2008)
      This preface presents the purpose, content and results of one of the ICMMS 2008 symposiums organized by Professor Rutkauskas Aleksandras Vytautas. The present symposium aims at investigating the new challenges for Management ...

    • The effectiveness of enterprise marketing system 

      Ginevičius, Adomas; Ginevičienė, Vanda Birutė; Podvezko, Valentinas (Marketing and Management Sciences : International Conference on Marketing and Management Sciences 2008 (ICMMS 2008). 23-25 May 2008, Athens, Greece, 2008)
      Enterprises make the core of the state economy, determining its successful development. However, marketing problems have not been thoroughly considered at the enterprise level, with the emphasis being usually placed on the ...

    • Through effective business risk management towards regions sustainable development 

      Rutkauskas, Aleksandras Vytautas; Rakauskienė, Giedrė (Marketing and Management Sciences : International Conference on Marketing and Management Sciences 2008 (ICMMS 2008). 23-25 May 2008, Athens, Greece, 2008)
      After Lithuania's entrance into European Union the necessity to promote regions endeavour to increase competitiveness is become very important. Effective risk management is one of the main tasks creating opportune environment ...