Browsing by Publisher "University of Economics in Bratislava"

Now showing items 1-2 of 2

    • Strategic integration of internet of things into the mobile and electronic business application 

      Džubáková, Martina; Čyras, Giedrius; Sabaitytė, Jolanta; Janušauskienė, Vita Marytė (EDAMBA@EUBA2018. Capacity and resources for sustainable development: the role of economics, business, management and related disciplines : International scientific conference for doctoral students and post-doctoral scholars, University of Economics in Bratislava, Slovak Republic, 17-19 April 2018 : conference proceedings, 2018)
      Accelerated expansion in creation of information systems nowadays is researched. It is vital to understand the link between the existing and emerging technologies, gaining a competitive advantage through the use of innovative ...

    • Transformation processes in the Central and Eastern Europe and creation of the integral cultural space: the new challenges for relationship marketing 

      Melnikas, Borisas (International scientific colloquium "Relationships marketing as device of company competitiveness" = Medzinárodne vedecké kolokvium "Vztahový marketing ako nástroj konkurencieschopnosti podniku". Bratislava, October 2008: colloquium proceedings related to scientific grant project VEGA 1/4600/07 / University of Economics in Bratislava. Faculty of Commerce. Marketing Department, 2008)
      The paper aims to evaluate the main features of he creation and development of the integral cultural space in the context of EU enlargement and of the transition processes in the Central and Eastern Europe. The paper has ...