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    • The model of tourist virtual community members engagement management 

      Stepaniuk, Krzysztof (Business: Theory and Practice, 2016)
      Building numerous and active virtual tourist communities involved in the tourist brand, connected with product, attraction or travel destination is a significant challenge for a dynamic and competitive tourist market. The ...

    • Popularity in social media and company growth: evidence for local banks 

      Kozłowski, Łukasz; Kuchciak, Iwa (International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)
      Purpose – we investigate models of social media activity of small local banks (SLBs) in Poland and the consequences of their adoption for SLBs’ growth. Research methodology – with the use of k-medoid clustering, we ...

    • Social media and tourism promotion: the case of travel marketers Facebook fan pages after Nepal earthquake 

      Karn, Arodh Lal; Karna, Rakshha Kumari (International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)
      Purpose – the purpose of this research is to systematically understand the behavioral and emotional aspects of potential tourists and investigated the conceptual model in the context of the travel marketers’ (TMs) facebook ...