Browsing by Subject "data-driven approach"
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The influence of IoT data input on B2B marketing effectiveness under the prism of internal teams’ contribution towards loyalty and satisfaction
(13th International Scientific Conference “Business and Management 2023”, 2023)Nowadays the data-driven approach has become a leading initiative in the context of digital transformations based on the widespread adoption of Internet of Things (IoT). The aim of the research is to estimate the impact ...