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    • How loyal are online store customers: a meta analysis of e-loyalty 

      Dikčius, Vytautas; Adomavičiūtė, Karina; Kiršė, Sigita; Zimaitis, Ignas (12th International Scientific Conference “Business and Management 2022”, 2022)
      A growing number of studies have examined the concept of e-loyalty and its antecedents over the last years, and it remains a central topic for both marketing academics and practitioners. This study aims to evaluate the ...