Browsing by Subject "laddering technique"

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    • Consumer behaviour and values driving organic food choice in Latvia: a means-end chain approach 

      Ludviga, Iveta; Ozoliņa, Diāna; Afoņina, Ludmila (International Scientific Conference „Contemporary Issues in Business, Management and Education ‘2012“, 2012)
      The purpose of this study is twofold: to offer insights into the Latvian organic food market exploring the values that underlie consumers purchasing decisions, and to illustrate how means-end chain theory can be applied ...