Browsing Moksliniai ir apžvalginiai straipsniai / Research and Review Articles by Publisher "Kaunas Faculty of Vilnius University"

Now showing items 1-3 of 3

    • A fuzzy ARAS method for supply chain management performance measurement in SMEs under uncertainty 

      Rostamzadeh, Reza; Esmaeili, Ahmad; Nia, Arash Shahriyari; Šaparauskas, Jonas; Ghorabaee, Mehdi Keshavarz (Transformations in business & economics / Vilnius University, Brno University of Technology, University of Latvia, 2017)
      In this study, a novel framework is presented to assess supply chain management performance measurement (SCMPM) of small-medium sized enterprises (SMEs) under uncertainty by additive ratio assessment (ARAS) method that ...

    • Effect of social currency aspects on purchase intention of customers with mediating role of brand equity measures 

      Alavijeh, Mohammad Reza Karimi; Sepahvand, Akbar; Esmaeili, Ahmad; Jokšienė, Izolda (Transformations in business & economics / Vilnius University, Brno University of Technology, University of Latvia, 2017)
      As a part of SNS, the social media has developed rapidly in the cyber world, provoking researchers to study the effects of social media on various dimensions of the societal life. The literature review reveals that social ...

    • Impact of perceived value and satisfaction on customer loyalty in banking industry 

      Abdoli, Maryam; Rostamzadeh, Reza; Feizi, Jafarsadegh; Jokšienė, Izolda (Transformations in business & economics / Vilnius University, Brno University of Technology, University of Latvia, 2017)
      Competition is increasing in some market. In order to gain share and compete with firms, building consumer loyalty is a crucial factor. Current study's goal is examination of the practicality and applications of perceived ...