Browsing Konferencijų pranešimų santraukos / Conference and Meeting Abstracts by Publisher "Thomson Reuters (Legal) Limited / Manuel Alonso Dos Santos (Pres.), Orlando Llanos Contreras (Co-Pres.)"
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Motivation factors behind engaging crowd in online communities
(GYKA-Latam conference proceedings. Business for profit & non-for-profit: Social and economics aspects of innovation, entrepreneurship & marketing, Concepción, January 16-17, 2019, 2019)The current research aims to deepen and expand knowledge about motivation factors for crowd to be engaged in digital enhanced communities’ activities. The subject of the research is the online community projects considered ...