Browsing Straipsniai kituose recenzuojamuose leidiniuose / Articles in other peer-reviewed sources by Author "Friman, Margarita"

Now showing items 1-7 of 7

    • Analysis of higher education marketing environment in Lithuania 

      Pabedinskaitė, Arnoldina Ona; Friman, Margarita (Rīgas tehniskās universitātes zinātniskie raksti. 3 serija: Ekonomika un uzņēmējdarbība = Scientific proceedings of Riga Technical University. Serija 3: Economics and Business, 2006)
      The authors emphasize the role of marketing in education. They article presents the different standpoints to marketing in educational establishments, emphasizing the similarities of marketing in education and service ...

    • Education marketing environment in Lithuania 

      Friman, Margarita (Индустриален мениджмънт, 2005)
      In this paper the analysis of education marketing environment in Lithuania is given by determining the social, cultural, technological and economical environment trends. The author also emphasizes the role of marketing in ...

    • Knowledge transfer models in higher education institutions 

      Pabedinskaitė, Arnoldina Ona; Friman, Margarita (Management and Engineering'09 : VII International Scientific Conference, June 22-24, 2009 Sozopol, Bulgaria : conference proceedings of the Scientific-technical Union of Mechanical Engineering, 2009)
      An effective knowledge transfer between higher education institutions and industry could lead to the solutions and innovations that societies and economies need in time of the world financial and economic crisis. The aim ...

    • Marketing as efficient innovation in higher education institutions 

      Pabedinskaitė, Arnoldina Ona; Friman, Margarita (Organizacijų vadyba : sisteminiai tyrimai, 2003)
      Atsiradusi konkurencija aukštojo mokslo rinkoje skatina Lietuvos aukštąsias mokyklas tobulinti savo veiklą, ieškoti naujų būdų išlikti konkurencinėje kovoje. Straipsnyje nagrinėjama aukštųjų mokyklų konkurencingumo problema ...

    • Marketing information system in educational organization 

      Friman, Margarita; Pabedinskaitė, Arnoldina Ona (Verslas, vadyba ir studijos'2003 : mokslo darbai : proceedings, 2004)

    • Rinkodaros sistemos modeliavimas, naudojant intelektualius programinius agentus 

      Friman, Margarita (Verslas, vadyba ir studijos'2007: mokslo darbai = Business, management and education'2007: research papers, 2008)
      Although the effectiveness of the agent-based modeling in simulating of socila systems had been widely discussed in an academic society for more than ten years, this is normally done by informatics specialists, not economics ...

    • Švietimo paslaugų marketingo aplinkos analizė 

      Friman, Margarita (Verslas, vadyba ir studijos'2004 : mokslo darbai = Business, management and education'2004 : proceedings, 2005)
      Lithuania is passing through the world of rapid changes and developmentsm These changes are being induced by the external and internal forces, such as globalization, information society growth, economy development based ...