Browsing Straipsniai kituose recenzuojamuose leidiniuose / Articles in other peer-reviewed sources by Author "Valainis, Aivaras"

Now showing items 1-2 of 2

    • Conceptualization of the effectiveness of marketing tools 

      Daukševičiūtė, Irena; Valainis, Aivaras; Vilkaitė-Vaitonė, Neringa (Intelektinė ekonomika = Intellectual economics : mokslo darbų žurnalas, 2011)
      The measurement of the eff ectiveness of marketing tools is the utmost gap in surveys of mosaic of marketing eff ectiveness. Research in this fi eld proposes a wide range of possibilities to measure the eff ectiveness of ...

    • Loyalty programmes for small and medium enterprises applied by the world's safest banks 

      Daukševičiūtė, Irena; Vilkaitė-Vaitonė, Neringa; Valainis, Aivaras (Intelektinė ekonomika : mokslo darbų žurnalas = Intellectual economics : scientific research journal / Mykolo Romerio universitetas, Lietuvos mokslų akademija, Vroclavo universitetas, 2011)
      With the increasing service quality standards in financial organisations, customer retention tools gain more significance. The banking sector is not an exception in this context as loyalty programmes have become an important ...