Browsing Straipsniai kituose recenzuojamuose leidiniuose / Articles in other peer-reviewed sources by Publisher "Business Perspectives"

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    • Study of attributes that form marketing image of financial institution 

      Auruškevičienė, Viltė; Šalčiuvienė, Laura; Virvilaitė, Regina (Innovative marketing, 2005)
      Globalisation and convergence of different products force companies to compete through positive images, not prices or product attributes. Several types of image are discussed in academic literature: corporate image, brand ...