Browsing Straipsniai kituose recenzuojamuose leidiniuose / Articles in other peer-reviewed sources by Source "Branding and Advertising"

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    • Advertising research: a case study of Lithuanian breweries 

      Šliburytė, Laimona; Virvilaitė, Regina (Branding and Advertising, 2003)
      On research and the results acquired support the following conclusions. We can state that the Lithuanian beer market, after experiencing a growth in 1999, will continue to grow this year as well, only at a slower pace. In ...