Browsing Straipsniai kituose recenzuojamuose leidiniuose / Articles in other peer-reviewed sources by Source "Relationships marketing Its specialties, forms and selected applications = Vztahový marketing osobitosti, formy a aplikácie vztahového marketingu : Research papers: monograph collection of scientific articles. Bratislava, September 2009 / University of Economic in Bratislava. Marketing department"
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Innovation potential and network based international economy in the European Union: the new challenges for relationship marketing
(Relationships marketing Its specialties, forms and selected applications = Vztahový marketing osobitosti, formy a aplikácie vztahového marketingu : Research papers: monograph collection of scientific articles. Bratislava, September 2009 / University of Economic in Bratislava. Marketing department, 2009)The major goal of the paper is to demonstrate new approaches to innovation activation and purposeful development of the innovation potential in the European Union , taking into account the trends of globalization observed ...