Technologijų vadyba ir produkto rinkodaros programa

Abstract

We live in turbulent times. Success in today’s challenging economy marked by constant technological innovations, global competition and tight markets. A technological development and innovations often modifies the basis of competition in a given industry and technology is, in many cases, one of the main sources of competitive advantage. But it doesn’t means that it’s enough for a manufacturing enterprises to understand technological part for successful business. Technology management in a company is completely connected with marketing management. Engineering cannot be taken only as a technical activity, but as a set of human and technological activities securing the efficiency of technical solution and profitability in the given business. The marketing environment affects the solutions of the technology management and technological environment effect marketing management decisions. But the trouble is that most companies’ lack much in the way of an effective technological management and marketing program, and worse yet, seem at all doesn’t care about it effective utilization. In the first, theoretical part of the final work are analysed relationships between the technology management and the marketing mix. In the second one, JSC “Metos” technological strategy, its advantages and the place of the conveyor dishwashing machine in product life cycle. And lastly, there are presented improved marketing mix considering company’s technological strategy and product place in product life cycle.