Sports culture in the creative industry

Abstract

The creative industries include a variety of economic activities, which cover the generation and exploitation of emotions, knowledge and information. The creative industries are one of the main tools and directions for the development of modern society and the economy. Art and creative industries have become important factors in all human activities. Activities in the creative industries, based on individual creativity, skills, or talent, focus on opportunities to create benefits and jobs. The segmentation of human activities has also led to the segmentation of creative industries. Although the creative industries have the same nature, they acquire specific features in different fields of operation. The growing influence of the phenomenon of sports promotes the development of the sports industry and the culture of sports. Sports industry product industrialization stimulated creative industries of sports culture. Sports culture has become a social phenomenon whose basic principle is realized by the competitive edge for consumers. It is a new value idea in the new economic reality increasing the value of users.