| dc.contributor.author | Molek-Kozakowska, Katarzyna Barbara | |
| dc.contributor.author | Szymanska-Czaplak, Elzbieta | |
| dc.date.accessioned | 2023-09-18T16:13:47Z | |
| dc.date.available | 2023-09-18T16:13:47Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 1860-7330 | |
| dc.identifier.other | (WOS_ID)000747417400001 | |
| dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/112493 | |
| dc.description.abstract | This study traces how discursive constructions of legitimacy and identification are enacted textually and visually with respect to environment-oriented causes, such as landscape or species restoration. Such conservation projects actually clash with human economic priorities typical of the Anthropocene. Drawing on models of social trust and assuming the discursive nature of legitimacy and identification, we explore how environmental charity organizations represent their conservation efforts, reproduce sustainability discourses and advocate self-regulatory practices. We use a sample of mission statements and donation appeals by six prominent environmental charities from the UK. Through keyness and concordance analysis, we identify textual strategies that position the prospective donor as a “beneficiary” of environment-oriented actions. We also analyze rhetorical strategies and visual resources that align the aims of the organization with the social imaginaries and emotional dispositions of prospective donors. | eng |
| dc.format | PDF | |
| dc.format.extent | p. 499-523 | |
| dc.format.medium | tekstas / txt | |
| dc.language.iso | eng | |
| dc.relation.isreferencedby | Social Sciences Citation Index (Web of Science) | |
| dc.relation.isreferencedby | Arts & Humanities Citation Index (Web of Science) | |
| dc.relation.isreferencedby | Scopus | |
| dc.title | "Nature needs you": discursive constructions of legitimacy and identification in environmental charity appeals | |
| dc.type | Straipsnis Web of Science DB / Article in Web of Science DB | |
| dcterms.references | 34 | |
| dc.type.pubtype | S1 - Straipsnis Web of Science DB / Web of Science DB article | |
| dc.contributor.institution | University of Opole Vilniaus Gedimino technikos universitetas | |
| dc.contributor.institution | University of Opole | |
| dc.contributor.faculty | Kūrybinių industrijų fakultetas / Faculty of Creative Industries | |
| dc.subject.researchfield | S 008 - Komunikacija ir informacija / Communication and information | |
| dc.subject.vgtuprioritizedfields | EV04 - Komunikacijos valdymas įtraukioje ir kūrybingoje visuomenėje / Communication management in inclusive and creative society | |
| dc.subject.ltspecializations | L103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society | |
| dc.subject.en | charity communication | |
| dc.subject.en | critical multimodal discourse analysis | |
| dc.subject.en | environment | |
| dc.subject.en | identification | |
| dc.subject.en | legitimization | |
| dc.subject.en | mission statements | |
| dc.subject.en | mobilization | |
| dc.subject.en | rhetoric | |
| dcterms.sourcetitle | Text & Talk | |
| dc.description.issue | iss. 4 | |
| dc.description.volume | vol. 42 | |
| dc.publisher.name | De Gruyter | |
| dc.publisher.city | Berlyn | |
| dc.identifier.doi | 000747417400001 | |
| dc.identifier.doi | 134251390 | |
| dc.identifier.doi | 10.1515/text-2020-0075 | |
| dc.identifier.elaba | 119072646 | |
