Rodyti trumpą aprašą

dc.contributor.authorDavidavičienė, Vida
dc.contributor.authorDavidavičius, Sigitas
dc.date.accessioned2023-09-18T16:26:38Z
dc.date.available2023-09-18T16:26:38Z
dc.date.issued2022
dc.identifier.issn1740-2875
dc.identifier.other(SCOPUS_ID)85143410651
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/114015
dc.description.abstractThe article aims to investigate consumer perception of innovations in e-commerce and according to exploratory research results to define further research areas. Literature analysis was performed to investigate and identify important criteria of e-commerce quality perception, after exploratory research was conducted, in order to deepen the knowledge and drawback of further research trends. For exploratory research, questionnaire and descriptive statistics were employed. The results of empirical research show that usage of innovations in e-commerce can have a positive impact on business performance since customers demonstrate a positive attitude towards innovative solutions in e-commerce. All three innovative solutions presented in research (gamification, augmented reality, and big data analysis) were evaluated positively as an advantage for e-commerce by a significant amount of responders.eng
dc.formatPDF
dc.format.extentp. 588-599
dc.format.mediumtekstas / txt
dc.language.isoeng
dc.relation.isreferencedbyScopus
dc.rightsNeprieinamas
dc.titleConsumer perception of innovative solutions in e-commerce
dc.typeStraipsnis Scopus DB / Article in Scopus DB
dcterms.references44
dc.type.pubtypeS2 - Straipsnis Scopus DB / Scopus DB article
dc.contributor.institutionVilniaus Gedimino technikos universitetas
dc.contributor.institutionMykolo Romerio universitetas
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Management
dc.subject.researchfieldS 003 - Vadyba / Management
dc.subject.researchfieldS 008 - Komunikacija ir informacija / Communication and information
dc.subject.studydirectionL05 - Rinkodara / Marketing
dc.subject.studydirectionL02 - Vadyba / Management studies
dc.subject.studydirectionL01 - Verslas / Business studies
dc.subject.studydirectionJ10 - Komunikacija / Communication
dc.subject.vgtuprioritizedfieldsEV04 - Komunikacijos valdymas įtraukioje ir kūrybingoje visuomenėje / Communication management in inclusive and creative society
dc.subject.ltspecializationsL103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society
dc.subject.enconsumer behaviour
dc.subject.enbehaviour
dc.subject.ene-commerce
dc.subject.eninnovations
dc.subject.enaugmented reality
dc.subject.engamification
dcterms.sourcetitleInternational journal of learning and change
dc.description.issueiss. 5-6
dc.description.volumevol. 14
dc.publisher.nameInderscience Enterprises
dc.publisher.cityGeneve
dc.identifier.doi2-s2.0-85143410651
dc.identifier.doi85143410651
dc.identifier.doi0
dc.identifier.doi141840339
dc.identifier.doi10.1504/ijlc.2022.126485
dc.identifier.elaba150426655


Šio įrašo failai

FailaiDydisFormatasPeržiūra

Su šiuo įrašu susijusių failų nėra.

Šis įrašas yra šioje (-se) kolekcijoje (-ose)

Rodyti trumpą aprašą