Specifics of the management of the electronic distribution channels in hotel industry

Abstract

The theoretical aspects on distribution and the variety of electronic distribution channels in hospitality sector are one of important scientific and practical objects in information society development context. The peculiarities of e-distribution channels and perception of tem in the sector were analysed in the article paying attention on the relationship of hotels and intermediaries. Aim of the article is to ascertain the hoteliers’ perceptions of the electronic distribution channels (EDC), and to assess the EDCs development trends. Empirical research targeted to identify challenges created by new trends of distribution for hotel industry. The semi structured in-depth interviews with hoteliers enabled to explore how the hoteliers understand, prioritize and manage their electronic distribution channels. The need of intermediaries in hospitality business was indicated during the research. Differences in company behaviour was identified in comparison of independent hoteliers and international or national chains in terms of electronic distribution management.