Theoretical aspects of corporate social responsibility as the practical implementation of sustainable development

Abstract

The presented paper analyzes CSR genesis starting from the concept emergence in 1950ies rolling through the all decades until now – in each of it there is highlighted the specialty of concept interpretation. Also, there is presented a scheme of the relationship between the CSR and sustainable development concepts with the detailed analysis of different meanings and usage – sustainable development when ensuring the continuous growth of the company and sustainable development when ensuring the continuous growth of the business environment in the areas of economy, sociology and ecology. Finally, there is made a detailed analysis of CSR concept today by the different researchers and scientists with highlighting the main ideas.