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A New Role of Marketing and Communication Technologies in Business and Society: local and global aspects

dc.contributor.authorLarina, Y.S
dc.contributor.authorMolodozhenia, M. S.
dc.contributor.authorKarkalíková, Marta
dc.contributor.authorNusinov, V. Y.
dc.contributor.authorAdamovska, V. S.
dc.contributor.authorDerzhak, N. А.
dc.contributor.authorNadyon, A. A.
dc.contributor.authorRomakhova, O. A.
dc.contributor.authorKucheruk, G. Y.
dc.contributor.authorVoychenko, T. O.
dc.contributor.authorKovalenko, O. V.
dc.contributor.authorRyabchyk, A. V.
dc.contributor.authorKot, Е. V.
dc.contributor.authorBorysova, A. A.
dc.contributor.authorAndrosov, V. Y.
dc.contributor.authorBarylovych, O. M.
dc.contributor.authorLutsii, K. M.
dc.contributor.authorShtuler, I. J.
dc.contributor.authorMoroz, L. I.
dc.contributor.authorNesterenko, S. S.
dc.contributor.authorKutlina, I. Y.
dc.contributor.authorStepanenko, S. V.
dc.contributor.authorNepokupna, T. A
dc.contributor.authorChernishova, L. О.
dc.contributor.authorKozub, V. О.
dc.contributor.authorChetveryk, O. V.
dc.contributor.authorMalinovska, O. Y.
dc.contributor.authorKorol, S. Ya.
dc.contributor.authorBuriak, R. I.
dc.contributor.authorKovbatyuk, M. V.
dc.contributor.authorBratishko, Yu.S.
dc.contributor.authorPosilkina, O. V.
dc.contributor.authorShtal, T. V.
dc.contributor.authorTishchenko, O. O.
dc.contributor.authorKhusainov, R. V
dc.contributor.authorDrejeris, Rolandas
dc.contributor.authorMelnyk, N. O.
dc.contributor.authorDanchenko, L. G.
dc.contributor.authorChervina, Y. V.
dc.contributor.authorFilippova, V. D.
dc.contributor.authorKovalska, N. M.
dc.contributor.authorKasatkin, D. Yu.
dc.contributor.authorKasatkina, O. M.
dc.contributor.authorOkhrimenko, G.
dc.contributor.authorBudnik, V. A.
dc.contributor.authorKorniyko, Ya.R.
dc.contributor.authorIllyashenko, S. M.
dc.contributor.authorShypulina, Yu.S.
dc.contributor.authorIllyashenko, N. S.
dc.contributor.authorGalchynska, Julia
dc.contributor.authorShulpina, N. V.
dc.contributor.authorKniazieva, O. A.
dc.contributor.authorKalugina, N. A.
dc.contributor.authorAfanasieva, O. P.
dc.contributor.authorZheguS, O. V.
dc.contributor.authorPedko, I.
dc.contributor.authorSmyrnov, I. G.
dc.contributor.authorGladka, I. V.
dc.contributor.authorRomanenko, L. F.
dc.contributor.authorRomanenko, O. O.
dc.contributor.authorPiskorska, G. A.
dc.contributor.authorYakovenko, N. L.
dc.contributor.authorKropelnytska, S. O.
dc.contributor.authorVusyatytska, M. P.
dc.contributor.authorFedulova, L. І.
dc.contributor.authorPrisuazhnuyk, A. Uy.
dc.contributor.authorAntohov, A. A.
dc.contributor.authorPavuk, Olga
dc.contributor.authorShalaeva, Margarita
dc.date.accessioned2023-09-18T16:34:33Z
dc.date.available2023-09-18T16:34:33Z
dc.date.issued2015
dc.identifier.isbn9780615671567
dc.identifier.other(BIS)LZU02-000031325
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/115123
dc.description.abstractCollective monograph contains research papers by leading scientists of Ukraine and Eastern Europe on marketing, communications, innovation development, public-private partnership, tourism and corporate social responsibility. Research publication will be useful for researchers, practitioners and students, and anyone interested in scientific problems of marketing and communications and their role in the modern world.eng
dc.format.extent554 p.
dc.format.mediumtekstas / txt
dc.language.isoeng
dc.subjectVE03 - Inovacijų vadyba / Innovation management
dc.titleA New Role of Marketing and Communication Technologies in Business and Society: local and global aspects
dc.typeMonografija / Monograph
dcterms.accessRightsAut. nurodyti turinyje
dcterms.references0
dc.type.pubtypeK1a - Monografija / Monograph
dc.contributor.institutionNational University of Life and Environmental Sciences of Ukraine
dc.contributor.institutionAleksandro Stulginskio universitetas
dc.contributor.institutionKyiv National Linguistic University
dc.contributor.institutionVilniaus Gedimino technikos universitetas Aleksandro Stulginskio universitetas
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Management
dc.contributor.facultyŪkio direkcija / Estates and Economy Office
dc.subject.researchfieldS 003 - Vadyba / Management
dc.subject.ltspecializationsL103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society
dc.subject.enMarketing
dc.subject.eninnovation
dc.subject.enpublic private partnership
dc.subject.encorporate social responibility
dc.subject.enstrategic management
dc.subject.encompetitiveness
dc.subject.enpublic relations work
dc.subject.encommunication technology
dc.subject.ensales policy
dc.subject.enadvertising
dc.subject.enuniversity
dc.subject.eneconomic development (on national level)
dc.subject.enregional development
dc.subject.enUkraine
dc.subject.enRussia
dc.subject.enEastern Europe
dc.publisher.nameKHUSAR Group
dc.publisher.citySt. Louis, Missouri
dc.identifier.elaba15423686


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