Rodyti trumpą aprašą

dc.contributor.authorIšoraitė, Margarita
dc.contributor.authorJarašūnienė, Aldona
dc.contributor.authorSamašonok, Kristina
dc.date.accessioned2023-09-18T16:34:58Z
dc.date.available2023-09-18T16:34:58Z
dc.date.issued2023
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/115193
dc.description.abstractAdvertising can influence and change consumers’ attitudes, habits, and behaviour and can therefore be a way to promote sustainable mobility and multimodality in urban transport systems. This paper focuses on the following questions: what is the impact of advertising on consumer behaviour in the context of sustainable mobility and multimodal decision making in urban transport systems? This paper assesses the impact of advertising on consumer behaviour in the context of the scientific literature, and discusses the methods and effectiveness of advertising in promoting sustainable mobility and multimodality in urban transport systems. Thus, this study examines the role of advertising and its impact on consumer behaviour, and provides a framework for the use of advertising to promote sustainable mobility and multimodality in urban transport systems. The study involved 396 inhabitants of major Lithuanian cities. Analytical descriptive, quantitative, and statistical research methods were applied. A quantitative research strategy was used to better understand the expression of advertising and its impact on the development of sustainable mobility and multimodality in urban transport. The results show that advertisements promoting sustainable mobility do not have a significant impact and only a small proportion of respondents associate advertisements with the development of sustainable mobility and multimodality in urban transport. This provides an opportunity to improve the information system of advertisements by exploiting the originality, text, content, and idea of the advertisement, which the study found to be one of the most influential factors in changing consumers’ attitudes and encouraging them to make travel decisions based on the principles of sustainable mobility and multimodality. In addition, television, the internet (including e-mail advertising), radio, and outdoor billboards can be among the most effective means of providing information in anticipation of the development of sustainable mobility and multimodality in urban transport. The results of the study will therefore have long-term value for the scientific debate on the impact of advertising on the promotion of sustainable mobility and multimodality in urban transport, and a practical relevance for providing guidelines for the development of sustainable mobility and multimodality in urban transport in the information advertising system.eng
dc.formatPDF
dc.format.extentp. 210-235
dc.format.mediumtekstas / txt
dc.language.isoeng
dc.relation.isreferencedbyDOAJ
dc.source.urihttps://www.mdpi.com/2673-7590/3/1/13
dc.titleAssessment of the impact of advertising in promoting sustainable mobility and multimodality in the urban transport system
dc.typeStraipsnis kitoje DB / Article in other DB
dcterms.accessRightsThis article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/ 4.0/).
dcterms.licenseCreative Commons – Attribution – 4.0 International
dcterms.references66
dc.type.pubtypeS3 - Straipsnis kitoje DB / Article in other DB
dc.contributor.institutionVilniaus kolegija
dc.contributor.institutionVilniaus Gedimino technikos universitetas
dc.contributor.facultyTransporto inžinerijos fakultetas / Faculty of Transport Engineering
dc.subject.researchfieldS 003 - Vadyba / Management
dc.subject.researchfieldT 003 - Transporto inžinerija / Transport engineering
dc.subject.studydirectionL02 - Vadyba / Management studies
dc.subject.studydirectionE12 - Transporto inžinerija / Transport engineering
dc.subject.vgtuprioritizedfieldsTD05 - Miesto judumas / Urban mobility
dc.subject.ltspecializationsL106 - Transportas, logistika ir informacinės ir ryšių technologijos (IRT) / Transport, logistic and information and communication technologies
dc.subject.ensustainable mobility
dc.subject.enmultimodality
dc.subject.enadvertising
dc.subject.enimpact of advertising on sustainable mobility and multimodality
dcterms.sourcetitleFuture transportation: Topic: Sustainable transport systems and new mobility services: Challenges and solutions, vol. 2nd
dc.description.issueiss. 1
dc.description.volumevol. 3
dc.publisher.nameMDPI
dc.publisher.cityBasel
dc.identifier.doi10.3390/futuretransp3010013
dc.identifier.elaba154984141


Šio įrašo failai

FailaiDydisFormatasPeržiūra

Su šiuo įrašu susijusių failų nėra.

Šis įrašas yra šioje (-se) kolekcijoje (-ose)

Rodyti trumpą aprašą