Show simple item record

dc.contributor.authorDavidavičienė, Vida
dc.contributor.authorMeidutė-Kavaliauskienė, Ieva
dc.date.accessioned2023-09-18T16:39:44Z
dc.date.available2023-09-18T16:39:44Z
dc.date.issued2023
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/115622
dc.description.abstractResearch purpose. To determine the impact of social networks on e-business processes and how strongly they influence them. Design / Methodology / Approach. First of all, to find out how social networks can affect business processes, a detailed analysis of scientific literature was carried out, during which the works of researchers related to the use of social networks in various business models were analysed. The theoretical aspects of the impact of activities in social networks on the success of e-business were examined. An appropriate methodology was successfully selected for research, adapted to solve similar tasks, such as questionnaire surveys. The purpose of one was to determine users' attitudes towards the activities of companies on social networks; the other survey aimed at companies' employees to determine which e-business companies use social networks and their advantages/disadvantages. Findings. Empirical studies have shown that social media tools used in e-business companies are: communication with users and customer service, user feedback and comments on social networks, the announcement of offers - discounts and promotions, organization of contests and games for user involvement, active sharing of content, creation of communities and promoting loyal users. It has been established that consumers rely more and more on the experience and recommendations of other consumers when choosing goods or services. User reviews and recommendations on social networks increase users' confidence and encourage them to purchase goods or services through e-business sites. For this reason, a business model that has emerged and is becoming increasingly popular is social commerce, which connects users of social networks with e-business sites. Originality / Value / Practical implications. This article contributes to the evaluation of social networks and the inclusion of their elements in e-business processes. Companies can use the research results to better understand which social networks can be used to positively influence their processes.eng
dc.format.extentp. 30-31
dc.format.mediumtekstas / txt
dc.language.isoeng
dc.source.urihttps://www.augstskola.lv/?parent=206&lng=eng
dc.titleSocial networks and E-business - how do they go together?
dc.typeKonferencijos pranešimo santrauka / Conference presentation abstract
dcterms.accessRights9789984242514 ISBN (Ekonomikas un Kultūras augstskola); 9789934900433 ISBN (Alberta koledža)
dcterms.references0
dc.type.pubtypeT2 - Konferencijos pranešimo tezės / Conference presentation abstract
dc.contributor.institutionVilniaus Gedimino technikos universitetas
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Management
dc.subject.researchfieldS 003 - Vadyba / Management
dc.subject.studydirectionL02 - Vadyba / Management studies
dc.subject.studydirectionL01 - Verslas / Business studies
dc.subject.vgtuprioritizedfieldsEV03 - Dinamiškoji vadyba / Dynamic Management
dc.subject.ltspecializationsL103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society
dc.subject.ensocial networks
dc.subject.ene-business
dc.subject.enprocess
dcterms.sourcetitleInternational scientific conference „Emerging Trends in Economics, Culture and Humanities (etECH2023)’’ : abstracts proceedings, April 19-21 2023, Riga, Latvia
dc.publisher.nameSIA Ekonomikas un kultūras augstskola / SIA Alberta koledža
dc.publisher.cityRiga
dc.identifier.elaba164369318


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record