dc.contributor.author | Esmaelnezhad, Danial | |
dc.contributor.author | Lagzi, Mohammad Dana | |
dc.contributor.author | Antuchevičienė, Jurgita | |
dc.contributor.author | Hashemi, Shide Sadat | |
dc.contributor.author | Khorshidi, Sina | |
dc.date.accessioned | 2023-09-18T16:40:09Z | |
dc.date.available | 2023-09-18T16:40:09Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/115748 | |
dc.description.abstract | The purpose of this study is to identify and prioritize green marketing strategies in the food industry by taking sustainability goals into consideration since it is very difficult to prioritize and select green marketing strategies when considering sustainability criteria in their implementation. Therefore, it is necessary to use an appropriate solution to prioritize these strategies. For this purpose, sustainability criteria and green marketing strategies are recognized. Then, sustainability criteria are screened using the fuzzy Delphi method. Subsequently, using the fuzzy stepwise weight assessment ratio analysis method, the criteria are weighted according to expert recommendations. Next, green marketing strategies in the Iranian food industry are ranked using several fuzzy multiple criteria decision-making methods: fuzzy additive ratio assessment, fuzzy complex proportional assessment, fuzzy technique for order preference by similarity to the ideal solution, and fuzzy Viekriterijumsko Kompromisno Rangiranje methods. Finally, the results are integrated with the help of the Copeland method to choose the best strategies. The results indicated that the criteria of ‘minimizing waste’, ‘minimizing environmental impacts’, and ‘consumer participation’ had the highest weight. In addition, the strategies for the ‘development of waste reduction technology, ‘development of market research to detect green needs’, and ‘use of recycled or reusable materials in products’ received a higher rank. | eng |
dc.format | PDF | |
dc.format.extent | p. 1-22 | |
dc.format.medium | tekstas / txt | |
dc.language.iso | eng | |
dc.relation.isreferencedby | Science Citation Index Expanded (Web of Science) | |
dc.relation.isreferencedby | Social Sciences Citation Index (Web of Science) | |
dc.relation.isreferencedby | Scopus | |
dc.relation.isreferencedby | DOAJ | |
dc.relation.isreferencedby | INSPEC | |
dc.relation.isreferencedby | CABI (abstracts) | |
dc.rights | Laisvai prieinamas internete | |
dc.source.uri | https://www.mdpi.com/2071-1050/15/10/7874 | |
dc.source.uri | https://talpykla.elaba.lt/elaba-fedora/objects/elaba:165254536/datastreams/MAIN/content | |
dc.title | Evaluation of green marketing strategies by considering sustainability criteria | |
dc.type | Straipsnis Web of Science DB / Article in Web of Science DB | |
dcterms.accessRights | This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). | |
dcterms.license | Creative Commons – Attribution – 4.0 International | |
dcterms.references | 79 | |
dc.type.pubtype | S1 - Straipsnis Web of Science DB / Web of Science DB article | |
dc.contributor.institution | University of Tehran | |
dc.contributor.institution | Mohammad Dana Lagzi | |
dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
dc.contributor.institution | Tarbiat Modares University | |
dc.contributor.faculty | Statybos fakultetas / Faculty of Civil Engineering | |
dc.subject.researchfield | T 002 - Statybos inžinerija / Construction and engineering | |
dc.subject.researchfield | T 007 - Informatikos inžinerija / Informatics engineering | |
dc.subject.researchfield | S 003 - Vadyba / Management | |
dc.subject.vgtuprioritizedfields | FM0101 - Fizinių, technologinių ir ekonominių procesų matematiniai modeliai / Mathematical models of physical, technological and economic processes | |
dc.subject.ltspecializations | L104 - Nauji gamybos procesai, medžiagos ir technologijos / New production processes, materials and technologies | |
dc.subject.en | green marketing strategies (GMSs) | |
dc.subject.en | sustainability | |
dc.subject.en | food industry | |
dc.subject.en | fuzzy MCDM | |
dcterms.sourcetitle | Sustainability: Special issue: Project management, supply chain management and optimization in civil & industrial engineering | |
dc.description.issue | iss. 10 | |
dc.description.volume | vol. 15 | |
dc.publisher.name | MDPI | |
dc.publisher.city | Basel | |
dc.identifier.doi | 000997737600001 | |
dc.identifier.doi | 10.3390/su15107874 | |
dc.identifier.elaba | 165254536 | |