Analysis of Lithuania e-commerce situation

Abstract

Rapid development of technologies, emergence of new markets and customers behavior changes led to the need of reassessment in the current electronic commerce situation. New challenges for business as well as scientific questions related to this merged. The specific aspects of nowadays e-commerce perception, consumer behavior, and e-c ommerce websites promotion in the web presupposes actuality of the analysis of current situation, which reveals best through the analysis of internet usage and infrastructure indicators of the country. The goal of the article is to present the current situation of Lithuanian electronic market related to e-commerce activities, despite of claiming that Internet creates possibilities for e-business without geographical and time boundaries. The e-commerce market peculiarities of Lithuania analyzed and presented in the article. The following methods as comparative analysis of the scientific literature, secondary data analysis, data comparison and logical grouping, graphical representation of data, descriptive statistics employed.