Rodyti trumpą aprašą

dc.contributor.authorIurasov, Aleksei
dc.contributor.authorSabaitytė, Jolanta
dc.date.accessioned2023-09-18T17:01:35Z
dc.date.available2023-09-18T17:01:35Z
dc.date.issued2017
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/119072
dc.description.abstractInternationally used systems of data collection and data processing on functioning of Internet websites, Internet commercials and behavior of internet audience have gathered a huge volume (Big Data) of primary marketing information. However, due to the absence of necessary methodological base, the deep analytical processing of collected primary marketing information is not carried out. But the management in the upper echelons of the company need this information for decision making. CEO do not require primary information about hits and hosts, what they do require is aggregated information about market positioning, turnover, profit, and economic effectiveness in a certain market sector, concerning a certain product, service or marketing campaign [...]eng
dc.format.extentp. 63
dc.format.mediumtekstas / txt
dc.language.isoeng
dc.subjectVE04 - Kūrybinės industrijos, skaitmeninės visuomenės plėtra / Creative industries, digital society development
dc.titleInternet marketing decision making: analizing the market position of company's website
dc.typeKonferencijos pranešimo santrauka / Conference presentation abstract
dcterms.references0
dc.type.pubtypeT2 - Konferencijos pranešimo tezės / Conference presentation abstract
dc.contributor.institutionVilniaus Gedimino technikos universitetas
dc.contributor.institutionGenerolo Jono Žemaičio Lietuvos karo akademija
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Management
dc.subject.researchfieldN 009 - Informatika / Computer science
dc.subject.researchfieldS 003 - Vadyba / Management
dc.subject.ltspecializationsL103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society
dc.subject.enInternet marketing
dc.subject.endecision making
dc.subject.encompany's website
dcterms.sourcetitleXXX international conference "Problems of decision making under uncertainties" (PDMU-2017) : August 14-19, 2017, Dedicated to 80-th anniversary of professor Yurii Yermaliev, Vilnius, Lithuania : Abstracts / Taras Shevchenko National University of Kyiv, General Jonas Žemaitis Military Academy of Lithuania, International Institute for Applied Systems Analysis ... [et al.]
dc.publisher.nameTaras Shevchenko National University of Kyiv
dc.publisher.cityKyiv
dc.identifier.elaba24575795


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