| dc.contributor.author | Šliburytė, Laimona | |
| dc.contributor.author | Virvilaitė, Regina | |
| dc.date.accessioned | 2023-09-18T17:03:08Z | |
| dc.date.available | 2023-09-18T17:03:08Z | |
| dc.date.issued | 2003 | |
| dc.identifier.other | (BIS)KTU02-000025063 | |
| dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/119325 | |
| dc.description.abstract | On research and the results acquired support the following conclusions. We can state that the Lithuanian beer market, after experiencing a growth in 1999, will continue to grow this year as well, only at a slower pace. In the unanimous opinion of the market participants, this branch of industry will remain as one of the most viable branches of industry in 2002. We can forecast that the branch will continue to grow tens of millions of Litas investment.[...]. | eng |
| dc.format.extent | p. 84-110 | |
| dc.format.medium | tekstas / txt | |
| dc.language.iso | eng | |
| dc.title | Advertising research: a case study of Lithuanian breweries | |
| dc.type | Straipsnis kitame recenzuotame leidinyje / Article in other peer-reviewed source | |
| dc.type.pubtype | S4 - Straipsnis kitame recenzuotame leidinyje / Article in other peer-reviewed publication | |
| dc.contributor.institution | Kauno technologijos universitetas | |
| dc.contributor.institution | Kauno technologijos universitetas Vilniaus Gedimino technikos universitetas | |
| dc.contributor.faculty | Mechanikos fakultetas / Faculty of Mechanics | |
| dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
| dc.subject.researchfield | S 003 - Vadyba / Management | |
| dcterms.sourcetitle | Branding and Advertising | |
| dc.publisher.name | Copenhagen Business School Press | |
| dc.publisher.city | Copenhagen | |
| dc.identifier.doi | VGT02-000007112 | |
| dc.identifier.elaba | 2597325 | |
