Electronic Media as Important Tool in Today’s Business

Abstract

As media is moving in to twenty-first century and the way of doing business and marketing has changed, researcher’s studies focus on Electronic Media meaning as a promotional tool and how it Effects on consumer behavior and observations. Through internet, Electronic Media allows public to access information and ideas quickly and usefully. The aim of this article is to analyze Electronic Media importance and prepare classification of E-media. A literature review comparison method will be used at the end of this article.