Investicinio įmonės patrauklumo vertinimas

Abstract

The article analyses the integrated analysis aspects and problems of company’s investment preference, including the overview of other author’s research in this field. In accordance with systematic analysis it formulates the main directions of integrated analysis for the purpose of company’s investment preferences evaluations. Pursuing the aim to review the aspects of integrated analysis investment preference of companies is analyzed in accordance with analysis of the life cycle, financial statements, marketing elements, analysis of the value and position of the companies in the market. The evaluation of investment preference of the specific company’s “X” is based on the presented directions of the analysis using quantitative and qualitative indicators, Du Pont method. The article consist of introduction, theoretical aspects of investment preference integrated analysis, the evaluation of company’s “X” investment preference, analysis of possibilities for improving investment preference and conclusions.