dc.contributor.author | Knezevic, Blazenka | |
dc.contributor.author | Davidavičienė, Vida | |
dc.contributor.author | Skrobot, Petra | |
dc.date.accessioned | 2023-09-18T17:16:40Z | |
dc.date.available | 2023-09-18T17:16:40Z | |
dc.date.issued | 2018 | |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/121183 | |
dc.description.abstract | The main purpose of social supermarkets is to serve to customers, which are in material deprivation. As non-profit organizations, they perform several business activities on everyday basis. Those activities include: (1) collecting donations in money, (2) organization of acceptance of donations in form of food and toiletries from traditional supply chains, (3) acquiring food and other stuff from other sources and (4) distribution of food, toiletries and other stuff for free and/or (5) selling goods at extremely discounted prices to socially endangered people. There are numerous possibilities of social networks implementation in such type of organizations. The aim of this paper is to analyze how social supermarkets implement social networks in communication with donors, volunteers, end users and general public. In the paper, three cases of active social supermarkets in Croatia are analyzed in order to explain the usage of social networks in their everyday operations. | eng |
dc.format | PDF | |
dc.format.extent | p. 41-52 | |
dc.format.medium | tekstas / txt | |
dc.language.iso | eng | |
dc.relation.isreferencedby | Index Copernicus | |
dc.subject | VE04 - Kūrybinės industrijos, skaitmeninės visuomenės plėtra / Creative industries, digital society development | |
dc.title | Implementation of social networks as a digital communication tool in social supermarkets | |
dc.type | Straipsnis kitoje DB / Article in other DB | |
dcterms.references | 65 | |
dc.type.pubtype | S3 - Straipsnis kitoje DB / Article in other DB | |
dc.contributor.institution | The University of Zagreb | |
dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
dc.subject.researchfield | S 003 - Vadyba / Management | |
dc.subject.researchfield | S 008 - Komunikacija ir informacija / Communication and information | |
dc.subject.ltspecializations | L103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society | |
dc.subject.en | Digital communication | |
dc.subject.en | Social entrepreneurship | |
dc.subject.en | Social networks | |
dc.subject.en | Social supermarkets | |
dcterms.sourcetitle | International journal of modern research in engineering & management (IJMREM) | |
dc.description.issue | iss. 6 | |
dc.description.volume | Vol. 1 | |
dc.publisher.name | Govt Sanjay Gandhi Smriti College | |
dc.publisher.city | Sidhi | |
dc.identifier.elaba | 29737231 | |