International business negotiations: principles, structures, parameters, innovations, strategies

Abstract

Nowadays businesses need to find new ways to ensure business growth and competitiveness in the international market. International business cultural diversity brings new challenges for the development and implementation of negotiation strategies for businesses, in cooperation with foreign partners. In solving these problems, the perspective which provides the latest available information of technologies partly offset decision of these tasks. In the modern business are used solutions of international business negotiation strategies to develop and implement are not suitable for the development of business in all situations in the current context of globalization, with current challenges, which describes the increasing risk and uncertainty, cultural differences. New challenges in international business negotiations bring formation of the common cultural and information space on a global scale, new needs in the field of information technology progress development of international competition and the increasing pace of innovation processes. Therefore, preparation and implementation of international business negotiation strategies should be based on scientific theoretical basis complying with these challenges. In creating and implementing unique and effective strategy of international business negotiations, setting the essential features and causation is important in order to make effective use of the potential of business negotiations - bargaining power. Solving scientific problem it is necessary to ensure the use of such decisions that would take into account the bargaining power of participants in negotiations, would allow the implementation of business strategies and ensure that the preparation and implementation of the negotiating strategy would be effective. In management and business management theory it is a lack or completely absent theoretical solutions for the assessment of bargaining power in international trade negotiations, especially with regard of international business development, particularly relevant to multiculturalism circumstances and opportunities on application of remote management technologies during the negotiations, and to carry out negotiations in cyber space.