The model of modern innovation influence to competitiveness at recession

Abstract

But because the customers even at recession tend to the innovative, reasonably priced and hypedup products and because the markets at recession are tightened, it is good time to invest in research and renew the products, processes, structure and management as main elements of competitiveness, as it has been recommended by Lisbon strategy. The impact of main areas of innovation on competition criteria (goals) is shown in picture 2 and impact of main elements of management improvement is shown in picture 3. Thus model of interaction between main innovation management factors shows direct and indirect influence of innovation on reengineering, competitiveness and employees satisfaction. The importance of innovative enterprises of Lithuania for the competitiveness of Lithuanian economy is stressed. It well demonstrates analysis of activity of innovative enterprises a UAB “Five Continents”, UAB “ Alna”, UAB “Information Technologies Centre”. But main point in the article is methodology for construction the model of direct and indirect influence of segregated elements of innovation management on segregated criteria of organizational competitiveness. The main suggestion is to enhance the activity of organizations at recession by improving strategies mainly by restructuring, training the personnel and management.