Ryšių su klientais valdymo problemos nekilnojamo jo turto sektoriaus įmonėse

Abstract

The processes of globalization, intense competition and changing demand of customers motivate companies to seek the ways which would allow them to remain competitive in the market. Therefore customer relationship management has become the topical issue of modern business companies. The analysis of scientific literature allows concluding that customers and relationships with customers are seen as the most important assets of the company. However, various factors impact the implementation success of customer relationship management. The paper tackles with the institutional and infrastructure problems which impacts customer relationship management adoption. The results of the survey which was carried out in order to detect infrastructure and institutional problems are presented. The survey is based on questioning the real estate companies that experience problems raised by a changing business environment. At the end of the paper the conclusions are presented.