Aukštųjų technologijų paslaugų vadyba ir rinkodara

Abstract

The article emphasizes the importance of high technologies sector development and complexity level to reach it. It states that despite international and national level decisions and means taken to improve the development of high technologies, companies’ executives must solve specific problems of businesses in this sector, in particular - companies management and marketing issues. Based on scientific literature analysis, excluding high technologies services features that involve short life cycle, inseparability from science and technologies, as well as existing infrastructure, the issues to solve are management and marketing. The main ones include minimizing business risk and product demand and long-term consumption assurance. The article suggests solving the above mentioned problems with the help of relative business management and marketing tools.