Mobiliojo ryšio operatoriaus aptarnavimo salonas

Abstract

The showrooms realised in compliance with the new conception bear resemblance to self-service stations and "playgrounds". Showroom furniture and equipment are decorated with comb elements representing mobile communication as well as with symbols of space and flight/soaring. For exposition of telephone and computer equipment, shelves of the call-out form typical of comic books are used. Grouping of goods is based on sorting into folders that is characteristic of digital equipment. Furni¬ture arid goods are illuminated by hidden day-light lamps, whereas common spaces are lighted with PAR reflector lamps. An impression of zero gravity is created by white colour joining different spaces. Symbiosis of creative minds from the agency of architects and advertising titled Not Perfect/Y&R that develops an image campaign of the customer enables, to convey the messages sent by the operator to a user in a fluent language of symbols.