The application of e-commerce technologies for the development of trade in foreign markets

Abstract

The article discloses the application of e-commerce technologies for the trade development in foreign markets. This topic is popular between authors, who published books about trade: 49% of authors give their attention to the trade in foreign markets. The study presented bellow contains three different aspects. First, model, which can be used for the comparison and selection of foreign markets, is suggested. Second, the number of enterprises, which sell goods using e-commerce technologies, is identified. Third, the formulated model is applied to case study seeking for practical evidence. The article is based on comparative and multicriteria analysis. For the comparison of foreign markets multicriteria evaluation method COPRAS is used. This method has been applied for the comparison of 39 foreign markets, which are located in Europe, Asia, Africa, North and South America. The results of the study can be used by on-line sellers, which are dealing with the problem how to compare foreign markets. It is defined that the top ten most attractive foreign markets for selling items are located in European Union.

Straipsnyje nagrinėjamas e-komercijos technologijų taikymas plėtojant prekybą užsienio rinkose. Straipsnyje pristatomas modelis, skirtas naudoti užsienio rinkų palyginimui; atliekamas suformuluoto modelio praktinio tinkamumo įvertinimas; nagrinėjamas e-komercijos technologijų taikymas užsienio rinkose. Straipsnyje naudojami lyginamosios ir daugiakriterinės analizės metodai. Daugiakriterinės analizės metodas COPRAS yra taikomas 39 užsienio rinkų, esančių skirtinguose žemynuose, palyginimui. Tyrimo rezultatai atskleidė, kad modelis yra tinkamas naudoti. Atlikus rinkų palyginimą, nustatyta, kad tarp dešimties patraukliausių užsienio rinkų yra rinkos, esančios Europos Sąjungoje.