| dc.contributor.author | Korsakienė, Renata | |
| dc.date.accessioned | 2023-09-18T19:09:04Z | |
| dc.date.available | 2023-09-18T19:09:04Z | |
| dc.date.issued | 2004 | |
| dc.identifier.issn | 1648-0627 | |
| dc.identifier.other | (BIS)VGT02-000007945 | |
| dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/136092 | |
| dc.description.abstract | Nowadays business companies face new challenges of globalization, new technologies, intense competition, and the changes of economical and political systems. Such situation revealed the problems of competitive advantage of organizations. Analyzing literature it was noticed that competitive advantage is one of the most popular terms in the strategic management literature. It is important to note that competitive advantage is analyzed from the point of marketing, a resource based view and industrial economics. This paper aims at taking an analytical look at the concept of competitive advantage, taking into account a structural approach and a resource based view. Both concepts are very important in developing strategic management theory. [...]. | eng |
| dc.format.extent | p. 52-58 | |
| dc.format.medium | tekstas / txt | |
| dc.language.iso | lit | |
| dc.title | Konkurenicinis pranašumas: dviejų požiūrių sintezė | |
| dc.title.alternative | Competitive advantage: the synthesis of two approaches | |
| dc.type | Straipsnis kitame recenzuotame leidinyje / Article in other peer-reviewed source | |
| dc.type.pubtype | S4 - Straipsnis kitame recenzuotame leidinyje / Article in other peer-reviewed publication | |
| dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
| dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
| dc.subject.researchfield | S 004 - Ekonomika / Economics | |
| dcterms.sourcetitle | Verslas: teorija ir praktika | |
| dc.description.issue | nr. 2 | |
| dc.description.volume | T. 5 | |
| dc.publisher.name | Technika | |
| dc.publisher.city | Vilnius | |
| dc.identifier.elaba | 3664180 | |
