Development of marketing strategies in Lithuanian transport companies

Abstract

After joining EU the readiness of country's economy sectors to compete within EU became very important. Equally important task is suitably representing EU outside its frontiers. The transport system could be one of the most up-and-coming economy branches in development of EU commercial relations with the Eastern countries. The integration process requires higher requirements for transport companies, which want the successful action in environment of always growing competition. Here we will try to analyse the questions of forming and development of marketing strategies in whole Lithuanian transport system as well as in transport companies [...].