Verslo strateginių sprendimų kompleksinis vertinimas

Abstract

Straipsnyje nagrinėjamos strateginių sprendimų vertinimo problemos. Apibrėžta strateginių sprendimų vertinimo vieta verslo strateginiame valdyme, jų objektyvaus įvertinimo svarba ir vertinimo klaidų padariniai. Atsižvelgiant į šiuos aspektus, siūlomas daugiakriteris strateginių sprendimų vertinimo metodas, grindžiamas trijų pakopų kriterijų sistema, jungiančia suderinamumo, ekonominį-finansinį, konkurencingumo ir organizacinės kultūros dalinius integruotus kriterijus. Sprendimų priėmimo objektyvumui padidinti numatyta vertinti jų riziką.

Majority of business subjects admits that strategic management is of special importance for successful business development. In spite of recent constructive changes for better in this sphere, methodical provision of strategic decisions evaluation is a field that lacks attention. The basic component of the suggested method for strategic decisions evaluation is a system of three levels of criteria uniting the following partial integrated criteria of compatibility, economic-financial, competitive and organizational culture criteria. The formation of these criteria is based on primary criteria paying attention to relative weight of each separate criterion. Paying attention to the diversity of exact combinations of business subjects and a broad wide of business conditions, the following controlled parameters are included into this system of criteria: the list of primary criteria, the weight of primary and partial criteria and the borders of quality assessment intervals. These controlled parameters are the most important preconditions for adaptable possibilities of the suggested method. Taking into account psychological aspects of decision making the evaluation of implementation risks of strategic decisions is given in another block. Strategic decisions are ranked according to the results of a complex integrated criterion and are presented for person making decisions accompanied by risk evaluations while implementing them. The following advantages are peculiar to the suggested method of strategic decisions evaluation: • versatile and complex evaluation; • alternative decisions are compared according to quantitative indicators which increase objectivity; • less non productive evaluation expenditure; • evaluation becomes transparent and clear to business subjects.