Kūrybiškumo ypatumai kuriant ekonomines ir kultūrines vertybes

Abstract

Despite the recognition of the importance of culture in modern society the main attention is paid to the production of economical goods. In its turn it requires from economical subjects specific things (corresponding abilities and skills) and puts its own requirements, including that creativity. On the other hand it's obvious that it is nesessary in producing not only economical but also cultural values (products and services). Economy and culture, though different as such are the two most important fields of human activity so it's possible to assume that expression of creativity distinguishes irself by certain originality. The author investigates creativity as the process of making rational decisions by an individual and as manifestation of irrational powers of an artist (creator), analyses costs of creation of a cultural value as well as ways of the increase of income for works of art. On the ground of the three elements of creativity (imagination, sound keenness of wit, taste) peculiarities of creativity are revealed are revealed in creating economical and cultural values.