Švietimo paslaugų marketingo aplinkos analizė

Abstract

Lithuania is passing through the world of rapid changes and developmentsm These changes are being induced by the external and internal forces, such as globalization, information society growth, economy development based on market principles, social differentation, unfavorable demographic trends, integration into a common European economic, cultural and social spaces and so on. In this paper the analysis of education marketing environment in Lithuania is given by determining the social, cultural, technological and economical environment trends. The author also emphasizes the role of marketing in education and introduces the main target markets of educational institution.