dc.contributor.author | Tamošiūnienė, Rima | |
dc.contributor.author | Jasilionienė, Regina | |
dc.date.accessioned | 2023-09-18T19:52:32Z | |
dc.date.available | 2023-09-18T19:52:32Z | |
dc.date.issued | 2007 | |
dc.identifier.issn | 1611-1699 | |
dc.identifier.other | (BIS)VGT02-000014551 | |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/144078 | |
dc.description.abstract | The main purpose of this article is to provide an integral and managerially useful view of customer relationship management (CRM) as business strategy. The key objectives are: to analyze CRM origins, development and changes that have occurred over time and to provide its future directions, to rank the variety of CRM definitions and determine CRM definition, which reflects CRM essence most accurately, to analyze components of CRM, to provide a framework, which ensures that CRM is approached on a strategic, balanced and integrated basis, to determine CRM strategy definition, and to identify CRM strategy position in the whole of companies strategies. The article provides best practices of CRM strategy appliance. The methods used: analysis and generalization of scientific and practical works and statistical data. | eng |
dc.format | PDF | |
dc.format.extent | p. 69-78 | |
dc.format.medium | tekstas / txt | |
dc.language.iso | eng | |
dc.relation.isreferencedby | Scopus | |
dc.relation.isreferencedby | Central & Eastern European Academic Source (CEEAS) | |
dc.relation.isreferencedby | Social Sciences Citation Index (Web of Science) | |
dc.relation.isreferencedby | Business Source Complete | |
dc.source.uri | http://www.tandfonline.com/doi/pdf/10.1080/16111699.2007.9636154?needAccess=true | |
dc.title | Customer relationship management as business as strategy appliance: theoretical and practical dimensions | |
dc.type | Straipsnis Web of Science DB / Article in Web of Science DB | |
dcterms.accessRights | IDS Number: 323KI | |
dcterms.references | 56 | |
dc.type.pubtype | S1 - Straipsnis Web of Science DB / Web of Science DB article | |
dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
dc.subject.researchfield | S 004 - Ekonomika / Economics | |
dc.subject.en | Customer relationship management (CRM) | |
dc.subject.en | CRM strategy | |
dc.subject.en | Relationship marketing | |
dcterms.sourcetitle | Journal of business economics and management | |
dc.description.issue | no. 1 | |
dc.description.volume | Vol. 8 | |
dc.publisher.name | North-German Academy of Informatology (Stralsund) | |
dc.publisher.city | Stralsund | |
dc.identifier.doi | 2-s2.0-34248154221 | |
dc.identifier.doi | 000257444600008 | |
dc.identifier.doi | 10.1080/16111699.2007.9636154 | |
dc.identifier.elaba | 3779134 | |