Challenges of e-business development in Lithuania

Abstract

The paper explores the development of e-business practice in Lithuania putting emphasis on the main factors impacting the adoption of e-commerce. The empirical data allow concluding that the lack of need, convenience to buy in supermarket, problems related with safety and trust are seen as the main reasons influencing the low participation of individuals in e-commerce. On the other hand, the slow penetration of Internet hinders the further development of e-commerce in Lithuania. Hence, the ability to attract customers is seen as one of the main problems of e-business. At the end of the paper, the results of the survey are summarized and the conclusions are presented.