Socialinio verslo modelio koncepcijos formavimas: pagrįstosios teorijos taikymas

Abstract

Socialinio verslo vertės kūrimo logika susideda iš trijų socialinio verslo dimensijų – socialinės misijos, inovacijų ir ekonominės veiklos. Vidinė architektūra susideda iš struktūros (organizacinės struktūros, teisinio statuso ir nuosavybės), išteklių (socialinio, ekonominio ir žmogiškojo kapitalo) ir vertės kūrimo grandinės. Išorinės aplinkos komponentai yra susiję su suinteresuotomis šalimis – naudos gavėjais, klientais ir veiklos partneriais. Pagrįstoji teorija tinkama konceptualiems realybės modeliams nagrinėti, tokiems kaip socialiniu kapitalu grįstas socialinis verslas.

In contemporaty society, both in private and public sectors, the concept of social enterprise is used. In the article is formed the concept of social enterprise implementing the research principles of the mothodology of grounded theory. The concept of social enterptise ir based on social capital. Social enterprise – is bussines, that uses the social network to make economical activities – the production of goods or services. In the article defined the concept of social capital in the competitiveness of social capital, applied the methodology of grounded theory for concept formation of social enterprise model, analysed research data. Social enterprise assumptions and competitive advantages is due to several factors, such as the group of educated and creative people focused to specific field of interest, linked by formal and informal relations hips, that ensure effective communication, cooperation, coordination, sharing of information. The result of rese ach shows, that modeling the social enterprise is very important to take into acount all levels of the logic of value creation, internal architecture, also external enviroment, especially to interlink between the external enviroment and the logic of value creation, becouse this ensures the uniqueness and relevance of bussiness value creation. The logic value creation of social enterprise is formed by three dimensions – social mission, innovations and economical activities.